Christmas Proposals: Top Trending Engagement Rings
Curious about which diamond rings to stock for 2021's Christmas proposal season? We've explored Google Trends to understand what consumers are looking for this year.
Proposal season is approaching quickly, with the Christmas holidays being the most popular time of year for engagements.
According to an article in WeddingWire, 2019 saw 41% of proposals being planned 1-3 months beforehand, which means that this is the perfect time to be considering your instore diamond ring offering.
This blog explores the top trending engagement ring styles and our best suited diamond rings from The Collection, our most comprehensive catalogue to date.
Top Trends
A review of Google Trends over the last twelve months* has seen an increase in searches for shaped diamond rings. At the top of the pile, searches for 'tear drop engagement rings', otherwise known as pear, has seen interest increase by 200%. Cushion (+170%) and Oval (+140%) complete the top three.
More recently however, in the last three months, the traditional Princess cut has seen an increase of +50% and in the most recent month, Emerald cuts have also seen an increase of +50%.
With this array of shaped stones becoming increasingly popular with engagement rings, we believe that 2021's proposal season will see high demand for shaped diamond rings.
Here are our top picks from The Collection:
Pear
Left to Right:
R3-1021: A simple pear solitaire with round diamond set shoulders.
R1-2024: A classic pear solitaire with plain shoulders.
RC2020B: A classic pear halo with diamond set shoulders.
Cushion & Princess
Left to Right:
R1-141: An elegant princess solitaire with plain shoulders.
R1-2288: A classic crossover princess solitaire with round diamond set shoulders.
RC2023: A classic cushion halo with plain shoulders.
R1-2337: A classic cushion solitaire with diamond set shoulders.
Oval & Emerald
Left to Right:
R1-157: A crossover oval solitaire with plain shoulders.
RC1001: A simple oval solitaire with diamond set trefoil shoulder details.
R1-1242: A crossover emerald solitaire with plain shoulders.
RC2027: A classic emerald halo with diamond set split shoulders.