Rachel, one of our talented designers who has worked at Domino for 6 years. She's an integral part of the New Product Development team, producing new designs for our comprehensive diamond and wedding ring collections. Currently working hard on some new and exciting projects for 2022, find out more about Rachel below.
Every day is different! My role is to manage the product development of new pieces. This includes conducting trend research (both at my desk and city visits), often looking at non jewellery or lifestyle trends to ensure we're bringing innovative products to the market.
I also perform sales analysis on our existing ranges to see what is selling well for our retailers. Following the research stage, I begin sketching ideas for new products. During the product development process, I liaise with the CAD designers, mounters and setters as test pieces go through the workshop, tweaking designs where needed to get the right aesthetic and price point.
That is such a difficult question! I have a soft spot for lots of the shaped and decorative wedding rings as they're so much fun to design. If I had to pick one it would be between WS171 - a geometric diamond set band or WS181 - a vintage inspired diamond set band featuring baguette stones. They are fresh and current but classic enough to be worn for a lifetime.
We've got some exciting things in the pipeline; I can see a new favourite coming but we can't share just yet.