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There's a difference between selling jewellery and truly understanding it
Behind every finished piece sits an intricate journey of design, craftsmanship, and precision. Within this process lies the kind of insight that makes all the difference when it comes to building trust with customers and closing a sale.
Hosted at our headquarters in Birmingham’s iconic Jewellery Quarter, our Training Academy is designed exclusively for our retail partners, offering deeper product knowledge, greater sales confidence, and a fresh perspective on how to succeed in today’s jewellery market. You’ll receive a behind-the-scenes look into the heart of the craft, alongside practical tips you can apply the moment you’re back in-store.
What you’ll gain from our Training Academy
Understand the craft behind every piece
Experience the design and manufacturing process first-hand through an immersive tour of our in-house workshop and creative spaces. You’ll follow the journey of each piece from concept through to completion, while also having the opportunity to interact with the people behind the products.
Access deeper industry insight
Strengthen your understanding of the jewellery market as we explore current trends, evolving customer expectations, and how to adapt your approach to meet modern demands. You’ll also learn how to make the most of our website to support your brand, streamline processes, and enhance retail sales performance.
Discover our collections up close
Explore a wide selection of our ring ranges in person, with the opportunity to view each piece in detail, appreciate its craftmanship, and uncover how each collection can be positioned within your store to inspire customers and drive sales.
Designed to make a difference
This distinctive retail partner training experience is designed to transform how you view the products you sell and strengthen how effectively you sell them.
By the end of the day, you’ll leave with a clearer understanding of the craftsmanship behind each collection, and how that knowledge can lead to stronger customer conversations and greater in-store confidence.
One of our retail partners recently shared:
“Having worked with Domino for several years, we were delighted to send our team members to the Training Academy in Birmingham. The knowledge gained from the training visit to take back to the stores for their colleagues and clients was invaluable. Sarah and the Domino team are fantastic, and it is a great partnership. We look forward to sending more of our colleagues on future training visits to understand the factory production and gain more insightful knowledge in the Bridal Market. I would highly recommend the excellent training from Sarah and the Domino team."
-Craig Nisbet, Laings Learning and Development.
It’s this shift in perspective that defines our Training Academy, turning product knowledge into practical retail confidence.
Interested in joining us?
Get in touch to learn more and discover upcoming training dates.
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