We are delighted to say that 2017 has been another stellar year for Domino Jewellery, with awards won, four new product launches, advances in manufacturing, successful shows and much more. We have certainly been keeping busy!
As 2018 approaches with gathering speed (where has all the time gone!?), we can look back on the past year with fondness and thank all our staff, as well as our retailers, for all the effort that has gone into making 2017 a successful year.
Retail Jeweller's 25th UK Jewellery Awards was certainly one to remember. Domino scooped Supplier of the Year, being recognised for our levels of customer service, high quality products and our innovation in designing and manufacturing new pieces. WB The Creative Jewellery Group, our parent company, were awarded Ethical Jewellery Business of the Year, reflecting our efforts in attaining RJC accreditation and maintaining ethical, sustainable working methods. As a business, we are extremely thankful for receiving these awards and hopefully next year will see Domino grow onward and upwards.
The launch of our Anthology range at IJL in September saw us delve into a new retailing concept. Focusing on diamond and coloured-stone jewellery, Anthology is made up of a number of collections, each inspired by its own story. This range was designed to give the end consumer a wider range of choice that in traditional suites. Sales of Anthology have been strong since the launch and look set to continue in the New Year with retailers giving us some amazing feedback. Designed in house, Anthology gave our product development team another chance to be creative and explore new avenues. The 10 collections within Anthology are perfect for in store window displays, offering retailers the chance to up-sell and gain add-on sales.
As well as expressing our creativity in terms of product design, we also took a step forward in a digital sense. Anthology is the first of our launches to be released by way of a digital look-book, which can be found online here. This digital brochure is designed for retailer ease of access, so they can show customers our Anthology families and individual products as well as retrieve live prices instantaneously. Our live price checker is another new development that allows retailers to see multiple price points for products quickly and easily. This provides the ability to compare prices for different alloy combinations, stone sizes and diamond qualities in seconds.